Download The Green Bundle: Pairing the Market with the Planet

Download The Green Bundle: Pairing the Market with the Planet

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The Green Bundle: Pairing the Market with the Planet

Download The Green Bundle: Pairing the Market with the Planet

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Review

"Magali Delmas and David Colgan have captured the essence of the current consumer mindset and created a roadmap for companies that want to thrive in the twenty-first century. A must-read for any consumer facing CEO." (Tony Pritzker, Founder and Chair Pritzker Genius Award)"Effectively communicating sustainability to today's consumer goes well beyond slapping an eco-label on a product. The Green Bundle unlocks 'what, when, and how' to leverage environmental benefits and human nature to drive marketplace advantage for your brand. Required reading for today's managers." (Dave Stangis, Vice President of Corporate Responsibility and Chief Sustainability Officer Campbell Soup Company)"From the cities and buildings in which we live, work, and play, to the food that we eat, sustainability has become vital in the business world. Delmas and Colgan offer clear, psychology-inspired methods to reach even reluctant consumers, appealing to the ways sustainable products and services will benefit them personally all while protecting the health of our planet." (Andy Cohen, Co-CEO Gensler)"Most companies today try to be green.This readable and practical book will help, with its wealth of insights from one of the leading researchers on environmental communication. Without resorting to greenwash, readers will learn how to bundle quality, health, and status attributes to help green products find the market share they deserve." (Thomas P. Lyon, Professor, University of Michigan, and President Alliance for Research in Corporate Sustainability (ARCS))"The Green Bundle offers penetrating insight into green products, showing how businesses can fully realize this latent market. Synthesizing behavioral economics, human psychology, and basic business principals, the authors set forth a brilliant but practical guide on how to ignite consumer interest in sustainably produced goods." (Steve McCormick former CEO of The Nature Conservancy and former President of the Gordon and Betty Moore Foundation)"The text is a practical guide, elegant in its simplicity, for communicating to consumers green benefits that benefit both the marketers of these products and their users. The Green Bundle represents an important next step in conceptualizing how to successfully communicate and market green products and services. Its insights make it required reading for practitioners, educators, and lay readers alike.Highly recommended." (S. A. Schulman CHOICE)

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About the Author

Magali Delmas is Professor of Management at the UCLA Institute of the Environment and Sustainability and UCLA Anderson School of Management. She is the Director of the UCLA Center for Corporate Environmental Performance. Prior to embarking on her academic career, Delmas worked at the European Commission as the Economic Advisor of the Director for Industry. David Colgan is Director of Communications at the UCLA Institute of the Environment and Sustainability. He is a writer and creative director with a background in policy, law, and politics.

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Product details

Paperback: 288 pages

Publisher: Stanford University Press; 1 edition (July 31, 2018)

Language: English

ISBN-10: 1503606414

ISBN-13: 978-1503606418

Product Dimensions:

6 x 0.7 x 9 inches

Shipping Weight: 1.7 pounds (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

4 customer reviews

Amazon Best Sellers Rank:

#448,770 in Books (See Top 100 in Books)

I used The Green Bundle in my Sustainable Business course this fall. Students loved it! It is very readable, and challenges their preconceptions about what drives consumers to buy (or not buy) environmentally conscious products. I had students work in teams to use the Green Bundle concept to evaluate a green product and think critically about what aspects of the green bundle helped consumers decide to adopt that product. This is a gem of a book that really can help us all think more critically about how to get customers actually to buy green products.

Extremely helpful book to consumer norms WRT green goodies. My copy is marketup, dogged eared and read/re-read. It basically reverses the normal consumer marketing maxim: "don't sell the steak, sell the sizzle." With green, you sell the steak first as the best steak you ever tasted--and the sizzle is that it never left a shadow or burped out carbon.Bottom line: consumers inherently think green stuff is lower quality than non-green crappy stuff. Got to get them over that hump first, then pile on personal benefits etc.Also very helpful with positioning an organization to sell green stuff although this is not the focus of the book so much. Thanks for writing this. It buried a lot of normal marketing approaches and raised much better ones.

Delmas and Colgan present an easy to read and engaging book on the elements that are needed to make green products attractive to the consumer. Without a combination of the five, a product is likely to not maximize its sales with the “green” consumer. The book’s analysis is wonderful blend of environmentalism, business and psychology.Each chapter is peppered with examples of the principles in practice, meaning companies that have utilized the techniques they describe. From a consumer perspective I found myself nodding my head when they analyzed why we make certain choices, and how your choice to purchase/not a green product be conflict with our internal environmentalist if not all aspects of the bundle are part of the transaction.

Whether you're a business owner in need to a fresh perspective or someone who wants to impress their friends with fresh, interesting and important talking points, this book will be a welcome addition in your collection. I learned so much. Particularly about consumer behavior. Magali Delmas' research is extremely relevant in this changing world, and her stories, along with David Colgan's story-telling technique make the book a page turner.

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Ebook Download Investing Made Simple: Warren Buffet Strategies to Building Wealth and Creating Passive Income

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Audible Audiobook

Listening Length: 1 hour and 2 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Adidas Wilson

Audible.com Release Date: December 28, 2018

Whispersync for Voice: Ready

Language: English, English

ASIN: B07MP1CVS7

Amazon Best Sellers Rank:

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Free Ebook Founding Mothers: Remembering the Ladies, by Cokie Roberts Diane Goode

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Review

“Goode’s illustrations are often breathtaking. Roberts’ lively text is illuminated with flourishes and curlicues along with winsome or whimsical portraits in what looks like ink and watercolor. It is a wonderful package, adding the women who made it work to the men we thought we all knew. ” (Kirkus Reviews (starred review))“An engaging and educational historical reference.” (ALA Booklist)“Beautifully intricate illustrations, rendered with antique pens, sepia ink, and watercolors, suit the text well. Thoughtful design, well-chosen facts, and an approachable format combine to make a book readers will enjoy and appreciate.” (School Library Journal)“Highlights the roles of the expected (Abigail Adams, Martha Washington) and unexpected (Mercy Otis Warren, Catherine Littlefield Green) sheroes who attended to the birth of our nation.” From the article “Rad Women Your Girls (and Boys!) Should Read About” (Brightly)

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From the Back Cover

While much has been written about the men who founded our nation, this history includes only part of the story. Though they may not have signed the Constitution, written the Declaration of Independence, or fought in battles, the wives, mothers, sisters, and daughters behind the scenes of the Revolution contributed to their country's birth as significantly as the men in the spotlight.New York Times bestselling author Cokie Roberts presents the contributions of these patriots, the women who fought the Revolution as courageously and heroically as the men, often defending the doors of their very homes. The stories of these founding mothers are found in their personal correspondence, private journals, ledgers, and lists. Roberts reveals the surprising tales of fascinating women such as Abigail Adams, Mercy Otis Warren, Deborah Read Franklin, Eliza Lucas Pinckney, Catharine Littlefield Green, Esther DeBerdt Reed, and Martha Washington. The extraordinary triumphs of these women created a shared bond that urged the founding fathers to "Remember the Ladies."

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Product details

Age Range: 6 - 10 years

Grade Level: 1 - 5

Lexile Measure: 1120 (What's this?)

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Library Binding: 40 pages

Publisher: HarperCollins (January 28, 2014)

Language: English

ISBN-10: 9780060780036

ISBN-13: 978-0060780036

ASIN: 0060780037

Product Dimensions:

10.2 x 0.5 x 10 inches

Shipping Weight: 4 ounces (View shipping rates and policies)

Average Customer Review:

4.1 out of 5 stars

498 customer reviews

Amazon Best Sellers Rank:

#324,396 in Books (See Top 100 in Books)

Factual but very dry and academic. These were interesting women. It is a shame they are presented in such a boring manner.It is tedious.

The Founding Mothers by Cokie Roberts would be a good book to read just before reading James D. Best's Tempest at Dawn. Robert's book deals with the wives, sisters and mothers of the founding fathers. These women who supported the Revolution, who mostly stayed home raising their children and running their homes, took on the additional burden of running their husband's farms and business while their men served in the army or the Continental Congress. Perhaps the most famous of those on the home front was Abigale Adams who was so good at what she did that eventually her husband, John Adams gave her complete decision making so she could collect legal debts, buy land and unofficially have the responsibilities thought to be too burdensome and complex for women to handle. Mercy Otis Warren wrote pamphlets, poems and plays supporting the Revolution, and eventually wrote the first history of that war. Women like these had a complete grasp of the politics of their times though they were not allowed to vote. Many of them like the legendary Mollie Pitcher accompanied their enlisted husbands, stepping in and taking over duties of the fallen. Some disguised themselves as men and fought alongside them. At headquarters, Martha Washington, Kitty Greene and Lucy Knox formed a lasting friendship as they followed their husbands from Boston, Morristown, Vally Forge and finally to victory. The book follows the fortunes of these women as well as many other wives and mothers from all over the thirteen colonies as they managed the homefront and became spectacular at fund raising and other tasks once thought to be beyond their abilities. The book covers the years from the Stamp Act through John Adams' election as President of the new nation of free and equal men. Equality for women is still not complete. Ms Roberts has done a masterly job at researching the lives of the women of the Revolution. Another bonus is her ability to tell an exciting story which is hard to put down.

I'm not yet finished reading this book, but I already like it. There is so much interesting information about the women of the Revolutionary period that you will learn things you never had in history class. And it reads as easy as a novel, with plots that would make many novels seem pale by comparison. But you won't like Benjamin Franklin much after you read his wife's story! He was a great man in many ways, brilliant and creative and an inventor to boot. But he was a selfish and egocentric character as well. I suspect he was much better as a friend than as a husband. His wife, who is usually vaguely brushed off as "common-law", in most histories, was actually a remarkable, strong, intelligent, and accomplished woman. She raised Ben's illegitimate son as well as her own daughter with Ben (their son died tragically young), and ran his businesses while he gallivanted around Europe for years. She deserves better than the very few words accorded her in most histories. I am thankful to Cokie Roberts for telling her story.Of course, Ben's neglected wife is not the only woman in this book. I just had to rant a little about the way she was treated! As I said, I haven't finished the book yet, so I'll be learning about the lives of many more interesting women as I continue with this book.I definitely recommend this book.

Although I knew the wives of our founding fathers were extremely patient and supportive of their husbands' efforts and even assisted on the battlefield (e.g. Martha Washington), I had no idea how many women were actually engaged in battle or how overwhelming their sacrifices were on the home front. These women not only did "women's work", i.e. rearing the children (and mourning the many who did young), managing households, but they were THE wages earners. They ran their "husbands' businesses" while the men were practicing in diplomacy in far-off lands (and enjoying themselves to boot) and ran large, productive estates, in many cases more effectively than their husbands would have done. I don't want to give too many examples of any of this, because it's a book that should be ready by anyone who's interested in the birth our country, and I don't want to spoil it for anyone who might read it. I highly recommend it. I believe it should be required reading in every high school history class; it's a better textbook than many of the ones that are now used. (Is American history still taught now, or was dropped along with geography and cursive writing?)

I like the idea of researching and presenting how women were an important influence on the development of this country historically. Personally, I am not fond of the way the author writes. It is a matter of writing style that was not pleasing to me.

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