Free Ebook The Nature of the Future: Dispatches from the Socialstructed World, by Marina Gorbis
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The Nature of the Future: Dispatches from the Socialstructed World, by Marina Gorbis
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From Booklist
Gorbis, a futurist and consultant, describes a new era she calls “socialstructing,†in which individuals use technology and the collective intelligence of a large group of people, their social network, to take on jobs previously done by big businesses and organizations. She cites the values in these networks, including open collaboration, independence, and the ability of anyone to rise to an endeavor. The author observes that “empowered by computing and communication technologies that have been steadily building village-like networks on a global scale, we are infusing more and more of our economic transactions with social connections.†She offers chapters describing how social structing will impact education, government, scientific research, and health. Gorbis suggests that young people need to develop new skills and capabilities for this self-driven and self-directed world with resources and content available on personal devices to increasingly acquire more knowledge and consume more rich content, or they will be left behind. This is a thought-provoking, excellent book for a wide range of library patrons. --Mary Whaley
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Review
"There's no better futurist to learn from today than Marina Gorbis, who taps her vast social network of innovators and researchers for the biggest, most disruptive ideas that are changing how we work, solve problems and create value today. This book is a thrilling and insight-packed guide to harnessing the power of the new social economy. It's full of compelling stories and practical lessons from on-the-ground visionaries who are inventing the future as we speak. This book will help you see the next century clearly -- and maybe even turn you into one of the amazing SocialStructers who are changing what's possible for the rest of us." (Jane McGonigal, author of Reality Is Broken)“Challenging… well worth reading and considering.” (Kirkus Reviews)"Marina Gorbis is the only futurist I know capable of explaining and connecting phenomena such as alternative currency, deliberative democracy, bio-citizenry, and socialstructs - all in a language that even a CEO can understand. This is the context that companies and organizations of all kinds need to thrive in the emerging social landscape." (Douglas Rushkoff, author of Present Shock and Program or Be Programmed.)"Marina Gorbis's book The Nature of the Future reminds me of one of my favorite Einstein quotes. "You can't solve a problem from the same consciousness that created it. You must learn to see the world anew." This book outlines the new ways to rethink the social structures of the world. Every participant in this global reality needs to read this book." (Tiffany Shlain, Filmmaker & Founder of The Webby Awards)"We can now begin to see that the most important long term effect of computers and the Internet are the ways these tools enable people to do things together in entirely new ways. Large and small groups all over the world are using collaborative, digitally mediated methods of "socialstructing" to amplify and reinvent money, scientific discovery, governance, education. Marina Gorbis' experience as Executive Director of Institute for the Future positions her perfectly to foresee and forecast the emerging social economies that are already changing the way people get things done together. You'll learn a lot from this book. More importantly, you'll gain a powerful new lens for seeing what is really going on around us." (Howard Rheingold)"Marina has just published a compelling, provocative, and grounded book about how technology is enabling individuals to connect with one another to follow their passions and get stuff done, outside of large corporations, governments, and the other institutions that typically rule our lives. Marina calls it "socialstructing." I call it making the future better than the present." (David Pescovitz Boing Boing)
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Product details
Hardcover: 256 pages
Publisher: Free Press (April 9, 2013)
Language: English
ISBN-10: 1451641184
ISBN-13: 978-1451641189
Product Dimensions:
6 x 0.7 x 9 inches
Shipping Weight: 14.1 ounces (View shipping rates and policies)
Average Customer Review:
3.7 out of 5 stars
10 customer reviews
Amazon Best Sellers Rank:
#775,752 in Books (See Top 100 in Books)
Maybe my left-brain mind is just too rigid, but I found the basic thesis of the book unconvincing. Yes, non-financial motivations are important, and yes, Drucker did say very positive things about how to manage volunteers successfully. But I don't think there's anything wrong with increasing material value, and I think the real transformation is more likely to be driven by Singularity-type exponential tech advances rather than a return to a gift economy. Exponential tech will drive huge social transformation, but not, I suspect, in this direction.
Easy to read engaging look into the future. Would have like more rigor showing which projections have a pretty solid probability of happening and will impact both on technologies, communities and most neglected- sustainable development. Demographic trends, trends in environmental factors, political instability and erosion of governance are macro issues that were neglected in favor of advances that may well benefit a shrinking proportion of the world.
If one follows the changes that have been occurring since the 60's in the US, then this volume provides one a quick tour of the current embodiment of "small is beautiful" while adding a few ideas and efforts that may have not passed beneath your window. Thus, the book provides a quick listing of this history. Unfortunately, as with other Kindle books, there has been little thought as to how to effectively map brick space footnotes and indices into an effective click space research tool to readily and effectively use this assemblage of information.More importantly, the author is the head of a liberal futures "think tank" and as such, this feels like a platform to market the ability to find/list what might be called "early signs" and to present them as part of an insight armamentarium for those who might believe that the organization is much like Joel Barker's I-wheel "scout" leading a wagon train into the future providing both a view ahead and possible paths to consider.Unfortunately, the book fails significantly in several key areas. First, most of the ideas for new businesses or light technologies did not materialize "en medias res". There is a history of similar ideas, albeit not web-enabled, that inform from the past. And, more importantly, for each idea going forward, "there be dragons here". Each opportunity described is presented more like individual chocolates in a store case made to appear tasty and appealing, with the author as principle sales clerk.Secondly, there is a suggestion that while most of the ideas presented create low-cost entry into a new economy, there is no clear way for the fiscally disenfranchised, globally, to significantly participate. As Douglas Rushkoff, in his Edge Essay, Economics is not a Natural Science, cited by the author, clearly points out, much of the benefits promoted in this volume, have already and will continue to be absorbed in the extant international monetary system.Humans are tool-making animals, both technical and social. We are reminded of this in the opening scene with the ape in the movie 2001 and every time we place a "Post-It" on the refrigerator or on a memo. Or we are reminded when studying why the United States is a "republic" and not a democracy as in ancient Greece. And we are concerned when we know that a simple test and treatment for "strep" in children will avoid heroic open-heart surgery.Unfortunately, the volume eschews any attempt to address the potential transitory nature of the book's emergent ideas, their benefits largely to the developed world, and the potential to maintain an economic system that has over a half a millennium of history. In recent times the world has seen the rise, fall and transformation of the "appropriate technology/renewable resource" movement with the rise/demise of publications, development agency projects and concomitant social movements, all of which have vestigial remnants and rebirths in new embodiments.The volume is an extended article, a laundry list of bright ideas, padded into a book. It can be quickly scanned (double entendre) to allow for a more substantive analysis, perhaps through a "socially structed" network. Or it could be an opening or postprandial speech at a conference.
Great book
I loved this book. A must read for those leading in large organizations!
Why did Marina Gorbis write this book? Her core contention "is that the innovations rapidly emerging through socialstructing are not mere fringe developments but are the early manifestations of a new economy that will increasingly replace the institutional production we have come to rely on in so many areas of our lives. A number of industries are already being profoundly disrupted by the rise of socialstructing such as publishing and the music business. Over time this emerging socialstructed economy will likely become mainstream, but that might be a long-term process. I believe we can all benefit right now, though, by learning about the ways the new economy is rapidly evolving and by taking part in it." Her book, then, offers a rigorous and comprehensive explanation of the aforementioned "ways" as well as well as her counsel as to how best to participate in the new economy.As I began to read her book and then later while re-reading it prior to going to work on this review, I agreed with the subtitle that each of the nine chapters could be viewed -- and probably [begin italics] should [end italics] be viewed as a "dispatch" from someone who has explored the socialstructured world. Others may think of Gorbis primarily as a futurist but I view her -- as I also view others such as Kees van der Heijden, Viktor Mayer-Schönberger and Kenneth Cukier, and Peter Schwartz -- primarily as an anthropologist. In The Nature of the Future, she focuses on what she believes to be the most likely implications and consequences of the aforementioned "early manifestations of a new economy." It is also possible to view her book as a map or, better yet, as a GPS by which to navigate the transition to the socialstructed world now underway. When embarked on this journey, Gorbis suggests, it is imperative to bring passion, self-direction, and social connectivity into all domains of our lives. I view them as the new currency, if not now then soon, or in years to come.These are among the dozens of passages that caught my eye, also listed to indicate the scope of the material that Gorbis examines:o Opening Up Biology to the Masses (Pages 4-8)o From The Margins to the Mainstream (15-19)o Distributed Communications, Distributed Value Creation (23-25)o Scale Disrupted (31-38)o Beyond Money: New Forms of Exchange, New Kinds of Currency (46-53)o Socialstructing Wealth (61-67)o Socially Embedded Learning: Community as a Driver and Enabler of Learning (82-86)o Open Data: Shifting Power from Elites to Citizens (102-106)o Decision Support Tools: Better Decisions with Help from Algorithms (106-111)o Lightweight Research Tools: Empowering Amateurs (127-131)o The Body as a Complex System: Collaborating to Decode the Mysteries (156-161)o Beyond Scenarios: Directions of Transformation (189-191)Thoughtful readers will appreciate Gorbis' brilliant coverage of various future scenaria for 2021: Free-Range Architecture (Pages 68-73), The New Agora (93-102), Open-Source Biology (120-124), Partnerships of Experts (148-154). With regard to the sociostructed future, she suggests "a world of unthinkable possibilities" as these scenaria suggest: Rebalancing - A New Symbiosis of Money and Sociostructs (175-182), The Social Currencies Economy -- Turning Social into a Commodity (182-185), and Return of the Gift Society - Reintegrating Economics into Life (186-189). As she notes, "We created social technologies. Our next task is to create social organizations: systems for creating not merely goods but also meaning, purpose, and greater good." Seth Godin calls them "tribes." Paul Spiegelman and Bo Burlingham co-founded what has become the Inc. Small Giants Community.Before concluding this book, Gorbis quotes a passage from a document formulated in 2007 that affirms the values of the Institute for the Future (IFTF) in its vision document: "Valuing open collaboration, independence, and the ability of anyone to [begin italics] rise to the endeavor (end italics], we draw on network leadership models that provide a platform for self-organizing structures. The value of these self-organizing structures is that they can act quickly, responsively, and creatively from the edges. The guiding concepts in this view of leadership are openness, self-election, continuous prototyping, robust platforms, and low coordination costs. Leadership skills focus on community building, consensus building, mediation, commitment, and humility."This statement could also serve as a vision document for the human race as it proceeds into an uncertain, frequently perilous future in months and years to come.
A good read with many interesting thoughts about how social groups, corporations, governments, etc, are being reorganized by the internet and how that may change the future. At points I found the book somewhat hand-wavy and wished for more detailed support of its arguments. Though the book predicts decentralization and a shift to organizing society through social interaction instead of money, it fails to address the massive rise in income inequality we are seeing right now. That aside, it raised several interesting ideas, and also brought to my attention several other books I am going to have to look into.
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